Brief: Make bitter cities sweet with a sustainable twist.
Idea: Here at Mars, we want to make our cities sweeter places to live in. Mars will take over New York City throughout the month of April, just in time for Earth Day.
This campaign contains a mixture of AI generation and Adobe Photoshop.
Activation 1: Skittles
You cant taste the rainbow without a little rain.
Skittles wants to make green rooftops the new trend all across the Big Apple, one fruit tree at a time. Orange trees, lemon trees, all the flavors of the rainbow.
Green rooftops will promote energy efficiency and help reduce greenhouse emissions. Rain will be harvested and stored in filtration systems to maintain green roofs all while conserving water.
Activation 2: Snickers
Escape the hustle and bustle of city life and enjoy Earth Day in silence.
Snickers branded hammocks with noise canceling headphone stations will be placed around Central Park and busy New York city areas.
A bluetooth station will allow users to choose between a selection of calming sounds.
Activation 3: M&Ms
A hole-in-one to beat the warming sun!
An M&Ms themed mini golf course powered by the sun. Energy collected from 30-50 panels throughout the golf course will power the lighting, water pumps, and maintenance equipment.
Solar powered mini golf carts for people to ride around Central Park in!
Activation 4: Pedigree
Dog poop is great for composting! If you see a Pedigree pop-up Photo Booth while walking your dog, you can toss their waste in the composter and get a photo strip with your pet!
A whole new approach to photo booths. If your dog can help make the city a better place, then you can too!
Pedigree Milk-Bone dog biscuits will be dispensed with each photo strip!
American Advertising Federation Fourth District ADDY Award:
2024 Silver ADDY Award for Mars Makeover for Mars, Inc. in category “Out-of-Home & Ambient Media, Guerilla Marketing, Installations and Events Campaign”
American Advertising Federation North Central Florida Chapter ADDY Award:
2024 Gold ADDY Award for Mars Makeover for Mars, Inc. in the category “Out-of-Home & Ambient Media, Guerilla Marketing, Installations and Events, Campaign”
2024 Gold ADDY Award for Poopy Booths for Mars, Inc. in the category “Out-Of-Home & Ambient Media, Guerilla Marketing, Installations and Events, Single”